Mopar Parts

Mopar, a parts and accessories brand within the Chrysler group, manages several platforms, including Mopar.com and the Mopar Owners Center. The objective was to create a unified experience that integrates these platforms while maintaining their ability to operate independently. The focus was to implement an e-commerce design strategy aimed at enhancing functionality and driving sales.

Making the homepage a destination through photography and product, we were able to tailor the experience with a filtering tool on the homepage to get you where you needed to be specific to you.

Overseeing the UX and design initiatives, we collaborated closely with research and strategy teams to ensure that insights were effectively incorporated in alignment with business goals and objectives.