Chrysler Commercial Vehicles

Our challenge was to promote commercial vehicles across Chrysler’s five brands—Ram, Dodge, Jeep, Chrysler, and Fiat. To drive dealership traffic, we aimed to vividly portray the world of work through compelling content, authentic stories, and a visually striking brand presentation. Examples include Yellow Dog, Rocha, and Boggy Creek Farms.

In my role, I oversaw the entire process, from conceptualizing campaign ideas and developing video treatments to managing production teams and executing UX, UI and design elements. I collaborated closely with research and strategy teams to ensure that our findings were seamlessly integrated to align with business objectives. Although we explored transforming this initiative into an e-commerce experience in partnership with a third-party vendor like CarGurus, Chrysler was not prepared to proceed with this approach at the time.