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Position Aquent as a leading creative staffing powerhouse in both markets by employing innovative concepts that resonate with Fortune 500 companies and top talent. This approach will effectively engage both audiences, strengthening and differentiating the Aquent brand across all consumer touchpoints. The goal is to make the redesign and campaign convey Aquent as the premier destination for staffing needs.

While showcasing provocative concepts through innuendos and minimalistic imagery may not have been the initial preference for the U.S. market, the European market expressed strong interest in utilizing these ideas within their own regions.

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